Wringer World

Generating a buzz to get massive amounts of traffic to your website is best done using social media websites?

The easiest way to accomplish this is to leverage the clout of influencers within the social media community.

Influencers are people within a social network that are respected and liked by others in that community and are able to popularize discussions on topics of interst in that community. 

Influencers stimulate the conversations, connect people to ideas and can capture the mindshare or opinion of an audience within a social sphere. All social media websites have a few select individuals who stand out for their activity within the community and their expertise has gained the trust and support of the social media users.

These are the people you are are looking for and the ones you want to influence.

There are so many social media sites and the points we make in this article can be applied to any of them. We’ll be studying how to develope your own strategy for targeting the influencers of these sites to engage  their social network with your content.

Let’s look at a social news site like Digg for example. Digg and other sites like it allow the audience to vote on the value of content with a simple thumbs up and thumbs down vote. By actively participating in the community you can develope a following and become and authority and with that comes influence.

Over time supporters will share your content with friends or add it to their websites and blogs. Social media users can be pitched just like a blogger or writer can be pitched with a simple introduction at first gradually building a relationship that’s mutually benefitial. The goal is to leverage their brand of influence by influencing them to promote your website content within their community.

The main steps are Targeting, Networking and then Pitching the influencer in question.

1.Targeting
Finding a social media influencer that shares your point of view about your content and is relevent to their website or sphere of influence is most important. Making your content in-line or coherent with the influencers interests makes it much easier to get them to promote or agree with your content.

Go to the public user ranking list of the social media site in question, in this case Digg, and visit each profile on the listed looking for who has influence and also who resonates with what you’re promoting. Get a feel for what interests them. You can also do a keyword search on the social media site looking for content based on your keywords and find the users that rank high within the site on those keywords. If they have consistently submitted content around those keywords they are likely to be open to suggestions of simular content. You can also do a URL search of your keywords to find people that may be open to more content of that type.

Using the site yourself will help you discover little details about the user you’re targeting that can help you reach them and develope rapport. For example, while top Digg user MrBabyMan submits a great amount of stories, most active Diggers are familiar with his avid interest in Cracked.com, a popular pop culture/men’s portal/magazine.

2. Networking
After you’re done targeting a specific social media website you need to contact them and develpoe a relationship. You can get in touch with them from their contact info in their user profile and join the site as a registered user. If contact info is not available Google them by their name and user name to see if you can find it elsewhere. Look for their blog or other profiles they may have listed on other sites.

Once you have their contact details initiate a conversation by just send them a note and thank them for their contributions. Trying to pitch to promote your content right away is very bad etiquette and annoying. You can stand out from the crowd of self-interested crowd by genuinely showing your appreciation for their contributions.

Take a genuine interest in them and engage them in a dialog of common interests and do so continuously until you have a good idea what material they would support and do favors for the user by giving them publicity or links to free resources and interesting content (not your own).

Real social media users are always interested in buzz-worthy news or opinions that can boost their own authority within the social media community. Your content or anything else you offer should not only meet the integrity of their personal brand, but it should improve it and the reputation of the user within the community.

Offer them free invites to unrelated websites, give away exclusive information on certain topics. Share some links to excellent websites. Do little favors without asking for anything in return at all. Give them a reason to be interested in you.

Networking is really just about making friends. It’s that simple. This will gradually lead you into the third and final stage: Pitching the influencer.

3.Pitching
So now that you’ve built a rapport with this person what next?

A. Ask Casually. Do your pitching in a light hearted and casual manner and do not
aggressively push the user to promote your content. This is a huge turnoff and
you should understand that the user has a perfect right to refuse you.

B. Disclose Your affiliation. I would recommend letting the user know that you
are affiliated with the specific website, particularly if you plan to have a long
working relationship with the user. He or she will appreciate your honesty and it
will also make it easier for you to ask the second time round.

C. Space out your pitches. The biggest mistake you can make is to ask the influencer
to promote every single piece of content that comes out on your site. This is a major
irritant so only offer the user your best work, while pitching your material only once
per week or every two weeks.

Continue to keep aclose contact after they are promoting your site. Building a long-term relationship will have longterm results and targeted in-bound links to your website for years to come.

Good Luck!

Talk soon, 

Frank Tocco–Marketing Mentor

There are plenty of ways to generate leads for your business. We are going to go over the top seven.

I woke up in the middle of the night in a cold sweat after waking from a dream about how all of my traffic (leads) had disappeared. Why? I had gotten away from the basics and was marketing using some played out tactics that no longer worked.

In today’s day and age, you need to use a variety of marketing methods. Get really good at mastering 2 of them. Notice I said 2 not seven. To find the two, you are going to have to use 7 to see which ones generate the most leads and traffic.

The 7 venues I feel are the best of the best are Blogging, Article Marketing, Google Adwords, Video Marketing, Banner Advertising, Forum Marketing and Direct Mail Postcards.

Blogging

There are tons of blogging platforms on the web. Word Press, Blogger and Type-Pad are just a few. Blogging has become very popular in todays day and time and a lot of people use it to brand themselves with. It is a person’s hub or home base if you will.

Blog posts can show up in search engine results on Google and many other search engine sites for the specific keywords that were used in your post. For instance, if someone did a blog post on “The Top 7 surefire ways to generate leads for your online or offline business”, and someone types in “surefire ways to generate leads”, your post could show up.

Some of the benefits of blogging are very easy to publish. If you can type, you can blog.

Blogging allows your audience to easily find your content or the content they are looking for.

It’s a very social way for you to become a part of the online community and share your thoughts, feelings or attitude with your audience.

Blogging is viral. It makes your message available to countless people around the world.

It allows ease of linking. It is easy for people to link to and from you.

It is easy to take a blog post and then turn that post into an article and post it in article directory’s, blog directories, etc.

Article Marketing

Article writing and marketing is a very cheap way to drive highly targeted traffic to your website. It helps build trust between you and your reader and allows you to establish credibility. By no means to you have to be an effective writer to have a killer article campaign.

Once you write an article, it is important to get it out there to as many sites as possible with different variations of your article. My favorite program to do this is Automatic Article Submitter, which blasts your article out to over 200 article directories. This drives mad traffic to your site and creates backlinks to your original content, which creates very relevant information for Google to index. I go more into this process on a previous post on my blog.

You can optimize your articles with relevant keywords that people search for and your article will then show up in the search engines when people go searching for them.

Next we are going to discuss the God Father/Mother of Internet Marketing and Lead Generation. Google Adwords.

Google Adwords

Google Adwords is the fastest way to get immediate traffic, HANDS DOWN!! It can also be the most intimidating of methods. You don’t want to just dive right in. You want to at least read Perry Marshal’s definative guide to Google Adwords. You want to make sure that you are putting your marketing dollards where they count. Google is the place to generate hoards of traffic, however, it’s not the place to sling mud against the wall and hope something sticks, cause you’ll go broke quick.

If you want to know where people are creating 7 figure incomes online, it’s done through GOOGLE, PERIOD! Case Closed! People are always searching for what you have to offer online. If they click on your Google Ad, you are one step closer to having a lead and new business partner or whatever it is your selling or offering online.

The next way to generate leads and traffic is through video marketing.

Video Marketing

This is my absolute favorite way to market online. I love it and I am damn good at it. I use a FLIP cam for all of my vidz ,but there are hundreds of cams you can use that work just as well. Right off the bat I will tell you, if your going to do videos, you need Traffic Geyser. Yep, you get it 30 days for free (I think). Then it’s $97 a month and well worth it. I don’t know anyone who has had success with videos without using the Traffic Geyser software to blast the videos and content everywhere on the web.

Here are the stats on who watches videos:

* 71% Employed, 15% are students
* Median Income $75,000
* Almost 50% are married
* 70% are college educated That is a GREAT audience!

People like to watch things rather than read them and videos gives them a chance to see and feel who you are as a person.

Next, I will briefly discuss Banner Advertising.

Banner Advertising

Banners are the little or sometimes big squares or rectangles that you see on people’s websites like such:

The awesome thing about banners is that you can target the exact person your looking for, right where they hang out online. You simply put your banner ads on the websites that your audience is looking for and presto. Banner ads provide a consistent flow of traffic and you can plan your advertising in advance.

Another free source of traffic can come from Forums.

Forum Marketing

Forum marketing is one of the easiest and cheapest ways to generate traffic as well as brand yourself as an expert online. All you have to do is participate in the discussions that you are interested in and provide value to the “threads” in the forums.

Keep in mind. This is not the place to pitch your business or you will get eaten alive and lose all credibility. It is a place to learn, share knowledge and gain trust, period! I recommend The Warrior Forum.

Last but not least is direct mail.

Direct Mail Postcards

A lot of marketers are missing a whole market here. Direct mail is not dead and can be an awesome source of leads and new business. It can be quite expensive, so this is not for the person on a budget. We have a company that does the printing and mailing of them. You will have to shop around. I highly recommend a campaign, meaning, don’t just send out 10,000 postcards. Sent out 3 waves of 10,000 postcards about 2 months apart. This is the drip method and your recipients will start to remember you.

Well folks, I would have liked to be more specific for each of the 7 traffic methods, but that would be like a course and I would have to charge you for that. So for now, you just got like thousands in information for FREE so enjoy it and put it to work.

Sure Firely yours,

Josh Boxer

4 Ways To Create Killer Videos For Massive Online Video Traffic

There are 4 basic ways to create videos to generate massive amounts of online video traffic.  

#1 – Use a webcam.

If you’re not in your videos, you’re missing out on a huge opportunity to brand yourself and get people to know, like, and trust you. An inexpensive webcam can be purchased for $30 or more, and works well for this. It is not as flexible as a camcorder, but is convenient when you are on your computer.

Online video tip – Make eye contact with the camera and have a good background. You aren’t looking into a camera, you’re looking into the eyes of the other person. Want it to be like you are talking with your friend. Be sure to be professional, success does carry an image.

#2 – Use a camcorder or Flip cam.

If you’re going to be doing videos you should definitely get a Flip cam. They are inexpensive, small, convenient, and extremely easy to use. The Flip is an online marketers dream, and now there is even a high definition version. Branding yourself requires mobility and the Flip is great for this.

Online video tip – be spontaneous and take lots of short quick videos that get people to know you. This will establish trust and rapport.

#3 – Use screen recording or screen capture software.

With screen recording software such as Camtasia, you can record your computer screen and turn it into an online video. This method is great for recording slide presentations or creating training tutorials.

Online video tip – with a little bit of searching on the internet, you should be able to find an older version of Camtasia that is free, saving you $299. Cool! Or, you can use the open source (aka free) tool CamStudio, but the quality is generally not as good as Camtasia.

#4 – Reuse existing videos.

This is almost like cheating because you don’t actually make the video yourself. You just find an existing video that is shareable, such as a Fox News video clip and put it on your channel. This approach does not require any camera or software.

Online video traffic can be a great source of free targeted web traffic and videos don’t have to be difficult to create.

And now I would like to invite you to claim your Free Access to “15 Ways To Grow Your Business Online”. Just click here to send me a blank email and you’ll start receiving valuable information that can help you get more traffic to your website or blog and make more money from your visitors.